Hayneedle blog

Branding, UX/UI design
Project Overview
Lifestyle brand Hayneedle, now a part of Walmart, wanted a vibrant, user-friendly blog environment to showcase products, DIY makeovers, community outreach, and more in the spirit of their existing identity. After researching similar brands and interviews with the client to understand their vision, my goal was to create an easy and welcoming space for people to interact, share ideas, and gain valuable tips and information on home decorating.
My Contributions
• Research and implementation of blog best practices
• Competitive analysis
• Wireframing
• Hi-fi mockups
• Style guide and branding alignment
• Stakeholder review and feedback sessions
• Responsive/mobile design