I'm a business anthropologist, designer and mixed methods researcher specializing in marketing and product design to help companies implement the best product strategies while optimizing human-technology relations. I'm interested in how visual design impacts product function, adoption, and cultural meaning. I also love dogs and have a passion for animal welfare.
Using my background in design and anthropology, I bring both utilitarian and humanitarian perspectives to my creative process. Experiencing should be understood as a unique journey that is part of individual and personal choices. Using human-centered design principles allows me to dive deep into the whys and hows of those decisions, helping me create meaningful and useful design for real people.
I have spent over 20 years designing for print and digital formats, from one-off ads to multi-page catalogs, and simple websites to complex, integrated software interfaces.