I'm a designer and mixed methods researcher specializing in marketing and product design to help companies implement the best product strategies while optimizing human-technology relations. I'm skilled in synthesizing visual design with product function, adoption, and cultural meaning.
I also love dogs and have a passion for animal welfare!
Using my background in design and anthropology, I bring both utilitarian and humanitarian perspectives to my creative process. People experience differently, as part of individual and personal choices, learned behaviors, and cultural influence. Using human-centered design principles allows me to dive deep into the whys and hows of those experiences and decisions, helping me create meaningful and useful design for real people.
I have spent over 20 years designing for print and digital: Catalogs, advertisements, brochures, brand identity, marketing websites, e-commerce, learning platforms, SaaS intelligence systems, augmented reality, native applications, and more. I've worked with small businesses up to Fortune 100 companies and everywhere in between.